Sure it’s just a prototype but this goes to show someone taking something we are completely familiar with and creating an innovative new approach. Love that it has a graphical representation on the back showing how well toasted it is. Taking the ordinary and making it unique, that’s creative genius.

There’s practicality issues though for this in real world use. One is how you do you toast both sides evenly and not burn your hand. This would definitely not be useful for kids as they’d probably set the house on fire along with the dog. Also people like doing less work with fewer steps so that while this offers the ability to see the toasting occur most people would prefer to just stick it in metal slot and walk away then come back. no moving their hands across a bread surface. Maybe if it dispensed butter at the same time that you’re saving people that big hassle of actually taking out a knife and spreading butter? Wow our society has gotten lazy.