concentrated creativity

concentrated creativity?

I get asked this questions a lot  “Where do you come up with all your design ideas?” It’s almost as if they expect I put on a medical patch like a nicatine addict that allows me to be creative for just 8 hrs on a time release dosage. If it were that easy, I’d certainly put a patent on it and would be living off it’s royalties by now. No it’s not that simple, creativity at it’s core is an influence of everything around us, our culture, our experiences, what we see in media, nature and most importantly the influence of other people. 

I think some designers look for this pure creative aspiration in some sort of isolation bubble hoping the solution will suddenly appear on their screen like magic. In realty the design idea might come to when you’re out at the dentist while your getting your teeth cleaned. It might come to you right before you fall asleep (always good idea to have a notepad next to the bed for such occasions) or you might not think of anything for a couple of days and then it just suddenly hits you when you’re out at lunch. You may gain a whole new perspective from talking again to the client or to your co-workers. It’s not quantative process that will suddenly give you an amazing result each time. It’s more iterative process where you look to improve upon your smaller creative concepts.

Look at other great designs and artwork, don’t copy them but gain inspiration from them. Try to figure out what their though process was in why they did certain things and what it tried to accomplish. Why did they choose this particular font? Why did they layout the text in a certain way? Also see what others have done wrong and figure out how you might do it better. Learn from their history, those are some of the greatest moments of innovation that may cause your own creative chain reaction. Remember you’re not just an artist, you’re a problem solver whose weapon of choice is graphic design so do your research. Learn about the business, learn about your client, and learn about the world around you. You’ll have more to draw from and will be a less frustrated designer from doing so.

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