It appears that throughout history humanity has a primordial instinct to flee away from what is generally classified as “ugliness.” Moheb Costandi’s article in Seed examines how our brains react to ugliness and ugly design. It’s interesting how visual patterns have been repeated throughout history and in different cultures that people gravitate towards as asethetically pleasing while others have an opposite affect. The perceived ugliness of something actually causes motor cortex activity as if the brains is preparing the body for escape. Perhaps that’s why site like www.bermuda-traingle.org makes me want to scream and cower under my desk.

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