your generic logo here
I ran across this interesting blog post about a website that has businesses post a price they’re willing to pay for some design work then designers can try to land that project (or cash prize as I like to call it) with their submission of logo designs. Here’s the article if you want to have a quick read through.

Colorful metaphors aside, he makes some valid points even if he did get threatened with a lawsuit (please don’t sue me I’m here merely to observe.) It’s a dangerous scenario when a client posts a couple sentences description about a logo design for the whopping price of $200 and then expects designers to battle it out posting their blindly informed visual concepts for the customer to choose from. It is a dangerous trend and damaging to design community at large in my opinion. It also perpetuates stereotypes that designers are merely there to make something pretty and anyone can do that..a sort of Miss Universe beauty pageant where the contestants aren’t allowed to speak.

In our society of commodization the last stronghold tri-fecta is that of creativity, innovation, and strategy. You simply can’t outsource that or box it into a plastic package for sale in the checkout isle. Sites like the one he mentioned among others with similar business approaches only cheapen what we do into a 5th grade art contest trying to please the judge with the prize of a some cash in our pockets. There is no give and take between a client and the designer, no partnership in the creative process. Designing is a relationship between the client and creative architect where each educates the other resulting in a well thought out final design solution. The designer explains his reasoning for his visual approach to a business problem and client teaches the designer about their business. If we degenerate into a design community of lowest prices goes based on a few short sentences about our client then it’s game over. You might as well just select from some clipart as a customer since that’s the quality you’ll be getting. Think of it as an investment, spend the extra money and get something that is at that professional caliber your business deserves. You’ll be happier, your customers will be impressed and the designer will respect himself in the morning. There are lower cost design services out there that still offer quality work but making it a contest doesn’t do justice for anyone.

“Anyone can perform open heart surgery just give them the right tools”